Stop wondering where your next sale is coming from.
Cove helps ambitious small businesses understand what is happening across their sales. See which opportunities need attention, why deals are stalling and what you can do next to win more work.
No card needed.
Does any of this sound familiar?
One busy month, one quiet month
You bill hard, then look up and realise nobody's been selling. The pipeline is suddenly empty. Panic sets in.
Good opportunities go cold
You had a great call. You meant to follow up. Three weeks passed. Now it feels awkward to reach out.
Your CRM eats the day
You bought your CRM to help you sell. Now half your day is spent updating it instead of having conversations.
Problems spotted too late
You only realise a deal is slipping when it's already lost. Or a rep is struggling when the quarter is already gone.
No answers on wins and losses
You closed. Brilliant. Why? You lost. Frustrating. Why? Without answers, you can't do more of what works.
The virtual sales coach that never sleeps.
Cove quietly works alongside your existing CRM, emails, and meetings to make sure opportunities don't get forgotten, sales activity stays consistent, and you always know what to do next. It is sales software built for small businesses, not another large system to learn. And because Cove speaks MCP, you can query it from Claude, ChatGPT, or any AI tool you already use.
Sales shouldn't feel like this.
You shouldn't spend Friday afternoon wondering:
- Which deals are slipping?
- Has everyone followed up?
- Is next month's forecast realistic?
- What actually happened in that customer meeting?
- Why did we lose that opportunity?
Cove exists so you don't have to ask those questions anymore.
It never sleeps. It watches every opportunity.
The extra pair of eyes every small business wishes it had.
- It prepares every meeting.
- It remembers every conversation.
- It spots deals slowing down.
- It suggests the next best action.
- It helps managers coach more effectively.
- It never forgets. It never sleeps.
Less admin. Better conversations. More sales.
Cove turns everyday sales activity into practical sales insights and a clearer view of what is likely to close.
Spots deals losing momentum
Cove flags opportunities that are slowing down before they quietly disappear.
Gives every seller a clear next step
No more staring at the CRM wondering what to do. Cove tells you the one thing that matters most today.
Shows you where attention is needed
See which opportunities need support before they slip away. Focus your time on the right conversations while there is still something you can do about them.
Cove fits into how you already sell.
No new interface to learn. No dashboard to check. Cove reads what's already happening and surfaces what needs attention in your sales pipeline.
The difference between hoping and knowing
Without Cove
- 'I think we're on target.'
- 'I think that deal is progressing.'
- 'I think everyone followed up.'
- 'I hope next month looks OK.'
- Too much guessing.
With Cove
- 'I know which deals need attention.'
- 'I know where to focus our time.'
- 'I know what's likely to close.'
- 'I know where we're losing deals.'
- 'I know what's coming next.'
Built by people who understand small business.
We have built and run small businesses ourselves, including growing one from scratch to nearly £2m turnover. We know what it is like when sales are unpredictable, promising opportunities go quiet and you are never quite sure what is coming next. Cove is the sales tool we wish we had.
AI that works the way your team already does.
Not another chatbot. Cove's AI does the work in the background. Humans stay in control.
Your AI already knows how to use Cove.
Most sales tools trap your data inside their app. Cove doesn't. Claude, ChatGPT, Gemini, Copilot, Cursor, or any MCP-compatible assistant can ask questions about your pipeline, deals, and next actions without ever leaving the tool your team already uses.
ChatGPT
Ask Claude about your pipeline
"Which deals are going cold this week?" Get the answer straight from Cove, inside Claude.
Query your Cove data from ChatGPT
Every ChatGPT conversation can pull live Cove data: deals, notes and priorities.
Works with any MCP-compatible AI
If your team uses a tool that speaks MCP, it can read Cove.
Included on every plan
No add-on. No enterprise tier. If you're on Cove, you get MCP.
Real conversation. Real Cove data.
This is Claude Desktop, connected to your Cove account over MCP. Ask why deals close, which are going cold, or what to do next, and it answers from your live pipeline. No exporting, no copying, no leaving the tool your team already uses.
Claude Desktop connected to Cove via MCP
Everything you need. Nothing you don't.
A closer look at how Cove keeps your pipeline moving.
Questions worth asking.
One flat monthly licence. No hidden fees.
Every plan includes the full Cove product. No feature gating, no seat-based pricing tricks, no calling sales for a quote. Start with 14 days free.
Solo
For individual sellers.
£39/month
£390/year (2 months free)
- 1 user
- Full Cove product
- MCP integration
- 14-day free trial
Team
For small sales teams.
£99/month
£990/year (2 months free)
- Up to 5 users
- Full Cove product
- MCP integration
- 14-day free trial
Growth
For growing sales teams.
£229/month
£2,290/year (2 months free)
- Up to 20 users
- Full Cove product
- MCP integration
- 14-day free trial
Business
For established teams.
£449/month
£4,490/year (2 months free)
- Unlimited users
- Full Cove product
- MCP integration
- Priority support
- 14-day free trial
UK VAT registered customers: VAT added at checkout and shown on your invoice, and reclaimable. All other customers pay the price shown, inclusive of any applicable VAT.
Ready to stop guessing?
Every opportunity has a next step. Every meeting starts prepared. Every manager sees the whole pipeline. That's what Cove is designed to help you do.
Start your free 14-day trialNo credit card required.