The virtual sales coach

Stop wondering where your next sale is coming from.

Most businesses don't struggle because they can't sell. They struggle because sales aren't consistent. One busy month. One quiet month. Then panic. Cove keeps your pipeline moving, highlights which deals need attention, and helps your team stay on top of sales activity so you always know what's coming next.

No card needed.

Cove product screenshot

Does any of this sound familiar?

One busy month, one quiet month

You bill hard, then look up and realise nobody's been selling. The pipeline is suddenly empty. Panic sets in.

Good opportunities go cold

You had a great call. You meant to follow up. Three weeks passed. Now it feels awkward to reach out.

Your CRM eats the day

You bought your CRM to help you sell. Now half your day is spent updating it instead of having conversations.

Problems spotted too late

You only realise a deal is slipping when it's already lost. Or a rep is struggling when the quarter is already gone.

No answers on wins and losses

You closed. Brilliant. Why? You lost. Frustrating. Why? Without answers, you can't do more of what works.

Meet Cove

The virtual sales coach that never sleeps.

Cove quietly works alongside your existing CRM, emails, and meetings to make sure opportunities don't get forgotten, sales activity stays consistent, and your team always knows what to do next. And because Cove speaks MCP, your team can query it from Claude, ChatGPT, or any AI tool they already use.

Sales shouldn't feel like this.

You shouldn't spend Friday afternoon wondering:

  • Which deals are slipping?
  • Has everyone followed up?
  • Is next month's forecast realistic?
  • What actually happened in that customer meeting?
  • Why did we lose that opportunity?

Cove exists so you don't have to ask those questions anymore.

Your virtual sales coach

It never sleeps. It watches every opportunity.

Meet the teammate every sales team wishes they had.

  • It prepares every meeting.
  • It remembers every conversation.
  • It spots deals slowing down.
  • It suggests the next best action.
  • It helps managers coach more effectively.
  • It never forgets. It never sleeps.
What Cove does

Less admin. Better conversations. More sales.

Spots deals losing momentum

Cove flags opportunities that are slowing down before they quietly disappear.

Gives every seller a clear next step

No more staring at the CRM wondering what to do. Cove tells you the one thing that matters most today.

Helps managers coach in time

See who needs support before targets slip. Coach the right people at the right moment, not after the quarter is lost.

How it works

Cove fits into how you already sell.

No new interface to learn. No dashboard to check. Cove reads what's already happening and surfaces what needs attention.

The difference between hoping and knowing

Without Cove

  • 'I think we're on target.'
  • 'I think that deal is progressing.'
  • 'I think everyone followed up.'
  • 'I hope next month looks OK.'
  • Too much guessing.

With Cove

  • 'I know which deals need attention.'
  • 'I know who's performing.'
  • 'I know what's likely to close.'
  • 'I know where we're losing deals.'
  • 'I know what's coming next.'
Who's behind Cove

Built by people who understand sales.

We've spent years building software that helps organisations improve communication, workflows, and customer relationships. Cove brings everything we've learned into one platform designed to help sales teams sell more consistently.

The AI bit

AI that works the way your team already does.

Not another chatbot. Cove's AI does the work in the background. Humans stay in control.

It prepares. It summarises. It highlights. It recommends. It supports.
Works everywhere you do

Your AI already knows how to use Cove.

Most sales tools trap your data inside their app. Cove doesn't. Claude, ChatGPT, Gemini, Copilot, Cursor, or any MCP-compatible assistant can ask questions about your pipeline, deals, and next actions without ever leaving the tool your team already uses.

ChatGPT

Ask Claude about your pipeline

"Which deals are going cold this week?" Get the answer straight from Cove, inside Claude.

Query your Cove data from ChatGPT

Every ChatGPT conversation can pull live Cove data: deals, notes and priorities.

Works with any MCP-compatible AI

If your team uses a tool that speaks MCP, it can read Cove.

Included on every plan

No add-on. No enterprise tier. If you're on Cove, you get MCP.

Real conversation. Real Cove data.

This is Claude Desktop, connected to your Cove account over MCP. Ask why deals close, which are going cold, or what to do next, and it answers from your live pipeline. No exporting, no copying, no leaving the tool your team already uses.

Claude Desktop showing live Cove data via MCP

Claude Desktop connected to Cove via MCP

See Cove in action

Everything you need. Nothing you don't.

A closer look at how Cove keeps your pipeline moving.

FAQ

Questions worth asking.

No. Cove works alongside your existing CRM. Think of it as an intelligence layer that helps you get more from the tools you already have.
Cove works with Claude, ChatGPT, Gemini, Copilot, Cursor, and any other assistant that supports MCP (Model Context Protocol). If you already pay for an AI assistant, you can connect it to Cove for free.
Yes. 14 days free, no credit card required. Set up in under 10 minutes.
Yes. You can cancel from your account settings at any time. Your access continues until the end of your paid period.
No. Your data is processed to generate insights for you, never used to train AI models.
You can export your data for 30 days after cancellation. After that, it's deleted from active systems.
Yes. Cove is built by a UK company (FiveW Technology Ltd) and fully compliant with UK GDPR. See our Privacy Policy for details.
Simple pricing

One flat monthly licence. No hidden fees.

Every plan includes the full Cove product. No feature gating, no seat-based pricing tricks, no calling sales for a quote. Start with 14 days free.

Solo

For individual sellers.

£39/month

£390/year (2 months free)

  • 1 user
  • Full Cove product
  • MCP integration
  • 14-day free trial
Start free trial

Growth

For growing sales teams.

£229/month

£2,290/year (2 months free)

  • Up to 20 users
  • Full Cove product
  • MCP integration
  • 14-day free trial
Start free trial

Business

For established teams.

£449/month

£4,490/year (2 months free)

  • Unlimited users
  • Full Cove product
  • MCP integration
  • Priority support
  • 14-day free trial
Start free trial

UK VAT registered customers: VAT added at checkout and shown on your invoice, and reclaimable. All other customers pay the price shown, inclusive of any applicable VAT.

Ready to stop guessing?

Every opportunity has a next step. Every meeting starts prepared. Every manager sees the whole pipeline. That's what Cove is designed to help you do.

Start your free 14-day trial

No credit card required.